a. The book draws attention to the professional awareness challenge of the urban planning discipline. While the profession has been in existence for more than a century, many children, youth, and the general population are not aware of it, those who engage in it, how one can become an urban planner, and their economic prospects. b. The book will also provide practical strategies to confront the enrollment challenge in urban planning schools by drawing attention to the contribution of Design and Planning Language Programs in raising awareness about the profession and how it contributes to attracting students to urban planning programs. c. It will provide Urban Planning Departments and Schools with practical strategies in designing and implementing initiatives to raise awareness about the urban planning professions as well as use it as a way to attract potential students. d. The book will have contributions from all across the world—North America, South America, Europe, Oceania, Asia, and Africa. This will provide cross- and co-learning opportunities to help address the professional awareness challenge globally and on the various continents.